ACHIEVE GAMEFULNESS
There are over 600 million gamers in China. However, they’re mislabeled as sloppy, immature, and irresponsible. The government literally refers to their hobby as “spiritual opium”…
But that’s not true. Our research uncovered that gaming is actually good for you and your brain. There’s science that proves gaming can enhance memory, responsiveness, sociability, focus, creativity, and can even help you age slower.
To champion gamers, we wanted to show them that their hobby isn’t a drug – it’s a vitamin. When they play games they transcend to an elevated state of being: GAMEFULNESS.