WHERE THE MOVIES COME TO LIFE
How do you launch one of the biggest theme parks in the world, UNIVERSAL BEIJING RESORT? You focus on what makes Universal special in the first place: the movies.
We imagined a world where your favorite scenes, your favorite jumpscares, favorite characters, sets, and moments all come to life. Because that’s Universal Beijing, the theme park where you don’t just watch the movies – you sweat, scream, laugh, and piss your pants the movies.