CNBC is about money. It's the channel that the wolfs of Wall St. watch to stay informed. But by night they turn into a primetime station, and recently one of the most popular ones, famous for reality TV shows like "Shark Tank" or others about making it big in America.

Not knowing what to do with their success, they came to us and asked for a complete overhaul of their brand. So we created Get Yours and applied it to everything, from their design to their tone and way of communicating.